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What Is Digital Marketing | Types Of Digital Marketing

Nowadays digital marketing is becoming more and more important. Every business, company, and brand need to build a presence on digital channels to promote the products & services, increase brand awareness, and generate leads and sales for the business using the digital channels.

Also, Brands and companies can share and publish informative content to audience using digital platforms. 

Digital marketing provides you the many opportunities to make money online. 

Article Topics

  1. What is Digital Marketing?
  2. Types of Digital Marketing

What Is Digital Marketing?

All marketing activities(all types of marketing) that are done on modern digital channels and platforms through the computer or smart device, Called digital marketing.
By using digital channels and platforms, You can boost brand awareness and generate leads and sales for the businesses
The digital channels are search engines, social media platforms, email platforms, and other platforms that you can use for brands, products, and services. 
The biggest benefit of digital marketing is that you can promote your business’s products and services to generate new leads and sales. 

 What Is Digital Marketing | Types Of Digital Marketing | Realbsg

Types Of Digital Marketing

Now you’re going to learn about the 11 types of digital marketing that help you to better understand the digital marketing concept.

1. SEO ( Search Engine Optimization )

SEO is the process that use to optimize, rank your website and show your content in search results. SEO is very important for a website, blogs, and infographics to get the potential audience to the website. There’re some important parts of SEO that are “On-Page SEO”, “Off-Page SEO”, and “Technical SEO”.

2. Content Marketing

Content marketing focuses on creating and promoting content, for the purpose of improving brand awareness, generating qualified leads and sales, and building website traffic. 
Digital platforms and channels play a great role in content marketing strategy.

3. Affiliate Marketing

Affiliate marketing is performance-based advertising where affiliates can earn the specific commission by promoting the products and especially when they generate the qualified lead and sale for the company. There’re many affiliate programs and affiliate networks that exist on the internet that you can join such as the amazon affiliate program, Clickbank affiliate program, digistore24 affiliate program, commission junction affiliate network, impact affiliate network. 

  • What Is The Difference Between Affiliate Program And Affiliate Networks?

The affiliate program allows you to promote one company’s products and services. The affiliate networks allow you to promote multiple companies’ products and services. 

4. PPC 

PPC is the abbreviation of “Pay Per Click” which means driving traffic to your website when the user clicks on your ad by paying the money. 
The popular PPC platform is google ads that can show your ads in search results and on websites, and when users click on your ad, Then you have to pay for it. 
Although, many social media platforms allow to run ads such as Facebook, Instagram, Twitter, and LinkedIn. 

5. Social Media Marketing

Social media marketing is all about promoting and advertising the brand, products, and services for this purpose to drive traffic to the website, boost brand awareness, and generate leads and sales using social media platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, tumbler, Snapchat, TikTok, and more. 

6. Email Marketing

Many companies use email marketing to promote their blogs, content, events, redirect the users to the business website. Although email marketing is a good way to communicate with your audience. 
Companies, businesses, and brands send many types of emails including Blog subscription newsletters, customers welcome emails, holiday promotions, tips emails for customer nurturing, and follow-up emails to visitors who downloaded something. 

7. Mobile Marketing

All apps that use by the audience on mobile phones. Companies and businesses can promote their services and products in these apps through paid advertisements. 
For instance, you usually play video games. Suddenly appear a picture, that picture has a cross option. when you click on the image, you will redirect to the website. Called mobile marketing. It is a type of digital marketing.

8. Marketing Research

The marketing research job is very interesting. Many companies pay you to collect the data from the marketplace and research about our leads and customers that can purchase our products and services. 
In this case, you have to make a comprehensive report about their customers and share it with the client. 

9. Native Advertising

Native advertising is the type of digital marketing and advertising that shows in the content similar to the non-paid-content. So the users think that’s non-paid content and most of the users click on it. 
Thus the CTR ( Click-through rate) of native advertising is very high. 

10. Marketing Automation

In marketing automation use the software to automate the basic marketing actions. 
Examples of marketing automation are social media post scheduling, Email newsletters, Campaign tracking & reporting, Lead-nurturing workflows, and more. 

11. Sponsored Content 

The sponsored content means that you pay for another brand and company to publish and share the content about your brand and services. 

A popular type of sponsored content is writing blog posts and articles that give information about a brand and its products and services.

In addition, another type that many companies use, they pay to social media influencers to share the content about their brand, products, and services.

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