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Social Media Marketing Guides And Tutorials For Beginners | Top 5 Social Media platforms

Social Media Marketing (SMM) 

It is a way to promote and market the services and products of the company using Social media platforms and channels. 

For instance promoting, marketing, and advertising the products and services on social media platforms such as Facebook, Linkedin, Instagram, Pinterest, Twitter, Reddit, Snapchat, TikTok, Tumblr and etc.

Nowadays Social media marketing (SMM) is very important because the covid-19 has changed the world and has destroyed small businesses. The owners of these small businesses don’t know how to do Social media marketing (SMM) for businesses to generate leads and sales. 

But if you have social media marketing (SMM) skills, then you can help them to generate leads and sales for their businesses. 

Social media marketing provides the opportunities to generate qualified leads and sales for their businesses, For instance, there is a barbershop, his business is down because customers don’t come to the barbershop due to the covid-19, you can promote his services on Social media platforms to generate the more sales for him, then they will pay you per customer.

Purpose & Goal Of Social Media Marketing (SMM)  

Before promoting any services and products on social media platforms, you have to select the goals and purposes of your Social media marketing (SMM) with the plan. because it’s very important to select the goals and purpose. A plan helps you to achieve your goals. 
I think that maybe the purpose of your Social media marketing (SMM) is Brand Awareness, Increasing your influence, Leads & sales, and website traffic.

  • Brand Awareness

If your purpose of Social media marketing is brand awareness. then you have to publish the information and content about your brand on social media platforms.

  • Increasing Your Influence

You can build your influence through Social media platforms because many people use Social media websites and apps and they engage with content. 
To create and build your influence you have to make short-duration videos for social media platforms that help you to boost and improve your influence. 

  • Leads & Sales

For this purpose, you can generate leads and sales for your business. Although, you can help small businesses to generate the leads and sales for their businesses, and in return, you get a specific commission.

  • Website Traffic

Many brands and companies select their goals of SMM to drive potential customers into their websites. you can get website traffic from your social media profiles and pages. 
Share your website and blog URL on social media platforms with the reason that why you create and write this blog, maybe your blog posts solve the users’ problems and answers their questions. Thus, you will drive traffic to your website and blogs.

Top 5 Popular Social Media Platforms

Now you are going to know about the popular social media platforms that you can use to promote and market the services and products.

1. Facebook

Facebook is one of the most popular social media platforms which is using by 2.32 billion users. 

The first thing that you have to do in Facebook marketing is connecting your Facebook page with your Instagram account, but before connecting you have to convert your Instagram personal account into a business account because without the Instagram business account you won’t be able to connect your Instagram account with Facebook page. 

The connecting of the Facebook page with the Instagram profile will help you to run ads on both platforms. Although if you share a story on Facebook then it will appear automatically on your Instagram account too. 

Next, you have to install Facebook pixel code on your website because it collects the data of people who visited or come to your website through social media platforms. Next time, when you create Facebook ads, you can specifically target them.

Facebook allows targeting your audience in Facebook ads based on their location, gender, age groups, Interests, devices, and more. 

If you want to promote your and also other products and services, then you must use Facebook ads. Facebook is a good place for generating leads and sales.

2. Instagram

Instagram is a Facebook-owned company that is use by 1.074 billion users in 2021 worldwide. 
The Instagram key is hashtags. Use hashtags in your Instagram post. Many websites provide you popular and trendiest hashtags. The best way to find hashtags is Twitter trends. Go to Twitter trends there you will see the trendiest hashtags. 
Another platform that provides the trendiest hashtags is trend24. Go to this website to find the hashtags. 
You can also run the ads on Instagram through Facebook ads manager.

3. LinkedIn

Linkedin is a social media platform that uses by professionals. 

LinkedIn is a good social media platform to promote services and products. LinkedIn is the best place for leads and sales-generating. To generate the leads, LinkedIn provides you a tool that you can use for free (one month trial). 

After leads generating, you have to encourage and convince the leads to purchase the products and services.

Although, you can run ads on LinkedIn. LinkedIn advertising is expensive. If you want to run ads on LinkedIn you have to pay a minimum the $14 per day. 
The LinkedIn organic reach is very good and you can drive traffic to your website that’s will be very helpful to build your website with LinkedIn traffic.

4. Twitter

Twitter is a social media platform that most uses by politicians, celebrities, and influencers. 
The key in Twitter is the trendiest hashtags. Twitter provides a feature that allows you to see the trendiest hashtags. you can see the trendiest hashtags based on the location. 
Use these trendiest hashtags in your tweets to increase your organic reach. Also, you can build your website traffic by sharing your website and blog posts links on Twitter.

5. Tiktok

Tiktok is the best place for becoming an influencer because the organic reach of TikTok is very fast. So I recommend that you create short-duration videos for TikTok, to improve your influence.

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