13 Digital Marketing Terms | 13 Digital Marketing Jargons

Digital marketing has its own terms called “Jargons”. The digital marketing Jargons use for specific purposes that’re important for the digital marketers to know about them.

In this article, You’re going to learn the most important 13 digital marketing Jargons or terms. 

13 Digital Marketing Jargons (Terms)

1. CTA And Conversions Rate 
2. Engagement Rate
3. Impression and Reach
4. Affinities
5. Trending Topics
6. Sentiments
7. Paid Media
8. Owned Media
9. Social media influencers
10. Keywords
11. Meme And Viral
12. Analytics and Historical data
13. CTR ( Click Through Rate)

CTA And Conversions Rate, Engagement Rate, Impression and Reach, Affinities, Trending Topics, Sentiments, Paid Media, Owned Media, Analytics, Keywords
13 Digital Marketing Terms 2021 | 13 Digital Marketing Jargons 2021 | RealBSG

1. CTA And Conversions Rate

The CTA button is also called the “Call To Action” button. It’s used for what does creator wants that audience and followers should do. 
There’re many CTAs that are most used on the internet including Shop Now, Website Visit, Watch Video, Subscribe, Like, Share, and Comment. 
You have to choose the CTA button for your page and website based on business and industry type.
The conversions rate means that someone gets action on your CTA. It shows in the percentage that how many users get action on the CTA and convert to your CTA.
You have to improve your conversion rate as a digital marketer. 
For instance, you usually see a subscribe button on youtube also it’s the type of CTA button. If someone subscribes to your channel then he converts from viewer to potential viewer and customer. 

2. Engagement Rate

The engagement rate shows in the percentage uses for the like, share, and comment. Basically, the engagement rate shows the performance of the content published on the internet, It shows that Is your content engages the audience and followers?

You can view the engagement rate term in digital marketing analytics and insight tools such as google analytics, Facebook insight tool, Instagram insight tool, and etc.

3. Impression And Reach


Count the number of times a post(video and picture) and the ad has been displayed regardless of whether it has been clicked or not.


Count the numbers of people or time who have received your impressions.
Generally, the impression is high than reach.

4. Affinities

Affinities term doesn’t the most used but very important jargon of digital marketing. Affinities are emotional and personal interactions and connections between the brand and consumers. 
Successful digital brands and businesses are able to access the affinities of the consumers.

5. Trending Topics

Trending topics means viral topics. Trending topics give you information that which topics are popular at a particular time. 

You can see trending topics in “google trends” and “Twitter trends”. So go there and see what’s happening in the world at the moment.

It helps you to create content that could be viral. Thus, you will get a good engagement rate.

6. Sentiments

Sentiments mean ecstasy, trance, excitement, and exaltation of the audience for the brand and business. You can view the audience’s sentiments on every digital channel, such as you can see the love, like angry, sadness, happiness, and angry emojis on the Facebook that audience can use. 
Additionally, you can know about the audience’s and customers’ sentiments through reading their comments and messages.

7. Paid Media

Paid media is one of the most popular Jargons and terms use when a brand pays for another platform and channel to reach their potential audience through publishing the content. 
Most companies and brands use the paid media to reach their audience and customers, such as many digital channels and social media platforms that allow reaching your audience and customers through advertising. 

8. Owned Media

The owned media is any property that controls by a brand and business including the website, blogs, social media profiles, and pages. 
Every brand and business should build the owned media. It helps to reach the potential audience and customers that are close to purchasing the products and services.

9. Social Media Influencers

Social media influencers are popular personalities on social media platforms. you can view many influencers on social media platforms. 
Many companies and brands want to promote their services and products through social media influencers by paying them. Because the audience engages with their content.

10. Keyword

The keyword is the phrase or sentence that the audience search on the search engines to reach the content they look for. On the other side, the content creators use the keywords in the content they create.

The keyword is an important factor of the SEO ( 13%) that must be used in the content that publishes on the internet. 

You have to find the low competition and long-tail keywords to rank your content and show in search engine results.

For this purpose, there are many keyword tools that you can use to find the low competition and long-tail keywords that you can easily rank, Including SEMRush, Ahrefs, Google keyword planner, Moz keyword tool, and buzz sumo keyword tool.

11. Meme And Viral

Meme concept use for funny pictures with text. Maybe you view some meme pictures on social media platforms.
The viral concept is used for viral content such as pictures and videos that are popular on the platform at a specific time. 

12. Analytics And Historical Data

The analytics and historical data are basically the performance and statistical data of the brand and company on the particular digital channel.
The analytics and performance data help to identify the audience and followers and make a good decision for the brand and company next time. 
So you will the better promote your brand, business, products, and services.
Every digital channel provides comprehensive data of the brand and company page that exist on the platform. For instance the google analytics, Facebook insight, LinkedIn insight, and Instagram insight tools.

13. CTR (Click Through Rate)

The CTR is also called the Click-Through-Rate that shows in the percentage. It’s the metric that measures the number of clicks received per number of impressions.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *