Digital marketing has its own terms called “Jargons”. The digital marketing Jargons use for specific purposes that’re important for the digital marketers to know about them.
In this article, You’re going to learn the most important 13 digital marketing Jargons or terms.
13 Digital Marketing Jargons (Terms)
|13 Digital Marketing Terms 2021 | 13 Digital Marketing Jargons 2021 | RealBSG|
1. CTA And Conversions Rate
There’re many CTAs that are most used on the internet including Shop Now, Website Visit, Watch Video, Subscribe, Like, Share, and Comment.
You have to choose the CTA button for your page and website based on business and industry type.
The conversions rate means that someone gets action on your CTA. It shows in the percentage that how many users get action on the CTA and convert to your CTA.
You have to improve your conversion rate as a digital marketer.
For instance, you usually see a subscribe button on youtube also it’s the type of CTA button. If someone subscribes to your channel then he converts from viewer to potential viewer and customer.
2. Engagement Rate
The engagement rate shows in the percentage uses for the like, share, and comment. Basically, the engagement rate shows the performance of the content published on the internet, It shows that Is your content engages the audience and followers?
You can view the engagement rate term in digital marketing analytics and insight tools such as google analytics, Facebook insight tool, Instagram insight tool, and etc.
3. Impression And Reach
Generally, the impression is high than reach.
Successful digital brands and businesses are able to access the affinities of the consumers.
5. Trending Topics
Trending topics means viral topics. Trending topics give you information that which topics are popular at a particular time.
You can see trending topics in “google trends” and “Twitter trends”. So go there and see what’s happening in the world at the moment.
It helps you to create content that could be viral. Thus, you will get a good engagement rate.
Additionally, you can know about the audience’s and customers’ sentiments through reading their comments and messages.
7. Paid Media
Most companies and brands use the paid media to reach their audience and customers, such as many digital channels and social media platforms that allow reaching your audience and customers through advertising.
8. Owned Media
Every brand and business should build the owned media. It helps to reach the potential audience and customers that are close to purchasing the products and services.
9. Social Media Influencers
Many companies and brands want to promote their services and products through social media influencers by paying them. Because the audience engages with their content.
The keyword is the phrase or sentence that the audience search on the search engines to reach the content they look for. On the other side, the content creators use the keywords in the content they create.
The keyword is an important factor of the SEO ( 13%) that must be used in the content that publishes on the internet.
You have to find the low competition and long-tail keywords to rank your content and show in search engine results.
For this purpose, there are many keyword tools that you can use to find the low competition and long-tail keywords that you can easily rank, Including SEMRush, Ahrefs, Google keyword planner, Moz keyword tool, and buzz sumo keyword tool.
11. Meme And Viral
The viral concept is used for viral content such as pictures and videos that are popular on the platform at a specific time.
12. Analytics And Historical Data
The analytics and performance data help to identify the audience and followers and make a good decision for the brand and company next time.
Every digital channel provides comprehensive data of the brand and company page that exist on the platform. For instance the google analytics, Facebook insight, LinkedIn insight, and Instagram insight tools.