Youtube is one of the most popular social media platforms which is used by more than 2 billion users. Youtube is the video-sharing platform where people upload and watch videos.
Youtube is a google-owned company. Youtube is also the 2nd search engine that most visited platform after google.
When you create the videos and content for youtube, you complete the youtube monetization policies, then you will eligible to earn money from youtube.
The latest research shows the 500 hours of videos content is uploading per minute to the youtube platform.
PRO TIP: If you cannot rank your website on google and others search engines, You can rank your videos on google, Because google shows the youtube videos in search results.
In this article, I will give the tips and tricks about youtube marketing, optimizing your videos for SEO (Search engine optimization), and how to promote your channel and video to get more subscribers and views.
How To Optimize Your Youtube Channel & Videos For SEO?
You have to follow these steps to optimize your youtube channel and videos.
Read More: ➶➶ How to complete 4000 hours and 1000 subscribers on your youtube channel?
1. Create Youtube Channel
The first thing in youtube marketing is creating your channel. create your youtube channel and it’s very simple and easy too.
Then go to the setting, set up the channel settings, and enter information related to your channel. Also, add the “about/ Description” of your channel and add tags too.
In addition, create the logo and channel art for your youtube channel. If you cannot create the logo and channel art, then go to the freelance marketplace, post your project, award your project to the freelancer, and finally give the information to the freelancer related to your logo and channel art as you want.
2. Upload Relevant Content
You can edit your videos in many software ( Filmora, Camtasia studio, adobe premiere pro, Kine master, adobe after Effects …), and you can also edit your videos online (spark.adobe.com) too.
3. Demand Content
Make videos about trending topics relevant to your industry and niche because these types of videos get a high number of viewers. after getting the high numbers of viewers on videos, then your channel will grow automatically. then people will subscribe and watch your videos.
4. Keyword Research For Youtube Videos
Nowadays the keyword research is extremely important on every digital channel. So you have to do keyword research for your videos. Research about what most of the users and viewers search for relevant to your’s topic?
Many websites provide you the keyword research tool. for instance SEMRush keyword tool, Google keyword planner, Ahrefs keyword research tool, Moz keyword research tool, and more.
You have to target the low competition and long-tail keywords to rank your videos in search results.
After keyword research use the main keyword and also relevant keywords in your title, description, and tags too. Use your keyword in the description without keyword stuffing.
Although, you have to use your main keyword in the first tag and also add similar tags to your videos. then youtube will know about your videos.
As you know that the viewers first read your title and they look that can your video solve their problem and answer their question.
If your title is clear and good, then the viewers click on your videos. A good title is very important for CTR (Click Through Rate).
In a good title include the main keyword, and keep your title almost the 60 characters because more than the 60 characters don’t show in the search results.
The tags help you to associate your video with similar videos. In the first tag use your main keyword and then use the relevant and common keywords in others.
At the begging of the description, you have to include the important links and the CTAs (Call To Actions), Because youtube first shows only 2-3 lines of description.
Additionally, add your social media links, hashtags, video-specific time stamps, video credits, and more.
|Youtube Logo – RealBSG|
5. Attractive Thumbnail
8. Tube Buddy
9. Identify Your Audience
10. Voice Indexing
11. Add Title, Tags, Star Rating, Comments, Subtitles To Your Videos On Desktop And Laptop.
- Click on your video on your laptop and desktop.
- Next, click the right button on your mouse.
- Then click the “Properties”.
- After that, click the “details”.
- There you will see this page and then enter your video information.
|Add title, tags, star rating, comments, subtitles to videos on Desktop and Laptop? – RealBSG|
12. Live Streams
14. Cards And End Screens
In the playlist, you can add your and also other’s videos. It helps you to optimize your channel and it’s interesting that playlists show in search results separately.
16, Monetize Youtube Channel
|Youtube Marketing: Full guides and tutorials for beginners 2021 | realBSG|
Types Of Youtube Videos To Create
Many creators different types of videos create for youtube and each one has a different purpose.
There I will give you information about the following videos types to create for youtube.
1. Customer Testimonials Videos
So, You can create and build the company and product credibility through the customer testimonials videos.
2. Products Demonstration Videos
In this type of video, you give information about the benefits of the product and how to use the product properly. By creating this type of video, you can generate the lead and sales.
3. Tutorial And Guide Videos
4. Project Reviews And Case Studies Videos
You can give the information about the recap successful campaign and project with statistical data and results.
5. Youtube Live Streams
6. Video Blogs
Many people like the visual content (videos). In videos blogs, the creator summarizes the blogs and highlights the important points.
7. Event Videos
8. Travel Videos
How To Promote Youtube Channel And Videos?
There I will share with you 6 powerful tips and tricks that help you to promote your channel and videos.
1. Social Media Marketing
Keep in mind that just sharing your video on social media is not enough, you must implement a good marketing strategy for it. For example, Consider that why you create this video, maybe you create this video to solve the users’ problems, Then share this information with the audience.
2. Blog Posts And Website
An effective way of embedding the video, copy the video embed code and paste it into your blog post’s HTML section. Also, you can send traffic to your channel and videos.