Once you start a business site, along with the quality content, you need to improve the SEO of your site to get potential traffic from search results. Traffic has a great role in generating efficient revenue. Therefore SEO is very important for online businesses and brands.
SEO (Search Engine Optimization) is the non-paid process of ranking websites on search engines to get profitable traffic from search results.
For boosting your website SEO, you have to take the help of SEO tool(s). There are a number of SEO tools, but Semrush is the most used and perfect tool for you that assists you in ranking your website and I personally use it for this RealBSG site.
What Is Semrush?
Semrush is a great SEO tool for all digital marketers. This popular SEO tool focuses on competitive analysis, keyword research, link building, on-page & technical SEO, rank tracking, and local SEO. In addition, it offers advertising, content marketing, social media marketing services too.
How to Use Semrush to Improve SEO?
This article demonstrates 7 ways to improve your site SEO using Semrush.
Reminder: Once you learn these ways, you have to implement them, so you must have an active Semrush subscription.
If you haven’t an active subscription, then I highly recommend getting started with either a PRO 7-day free trial (worth $119.95/mo) or GURU 7-day free trial (worth $229.95/mo). With the Semrush free trial, you get access to the most tools that you need.
1. Finding Low Competition & Long Tail Keywords And Low Performing Pages
Probably you worry about tough competition in your niche to rank your content in search results. But don’t be panic, here’s the solution that helps you to show your content on top of search result pages and that’s keyword research to find the low competition and long-tail keywords.
Once you focus on low competition and long-tail keywords, then there’s a higher chance to rank your content. The Semrush provides multiple keyword research tools such as:
- keyword Overview
- Keyword Magic Tool
- Keyword Manager
You can find a ton of long-tail and low-competition keywords using Semrush’s these tools.
Keyword Overview Tool
Keyword Overview tool provides comprehensive analysis data of keywords that have been searched for. This tool assists you to identify long-tail and low competition keywords for your campaign. Because you will find out the following keywords’ key metrics.
- Global Search Volume
- Specific Country Volume
- CPC (Click Per Cost)
- Keyword Difficulty
- Competition in Paid Marketing
- Results on SERPs
- Top-ranking Pages
- Keyword Variations
- Related Keywords
- Relevant Questions
- Ad copy
Keyword Magic Tool
Another Semrush keyword tool is the Keyword Magic Tool which comes with an easy-to-use interface. To identify the perfect keywords (especially long-tail combinations and low competition keywords), open the Keyword Magic Tool, type your main (seed) keyword in the search bar, and then search it. After that, Semrush will display a lot of keywords relevant to your seed keyword with the following key metrics.
- Keyword Difficulty (KD)
- Search Volume
- Keywords’ Trend Graph
Besides, it shows keyword groups on the left sidebar that match your keyword. Within the keyword groups, you can find the long-tail keywords that have low or medium competition. This means that you can easily rank your content on that keywords.
Once you find the low-competition and long-tail keywords, add your keywords in the Keyword Overview tool for more details.
Then create quality content for that keywords. Once you publish that content, keep an eye on keywords’ performance and ranking. If the content is ranked on the search engine, then it’s okay. Otherwise, checkout that why content isn’t ranked yet.
Moreover, you should use Semrush’s Position Tracking tool to monitor the keywords’ performance and ranking.
2. Identify Your Organic Competitors
It’s crucial to identify your competitors to build a successful marketing campaign. The search engine real-estate is divided among your and competitors’ domains for all important keywords in your niche. In addition, identifying competing domains assist you to outrank them.
Let’s identify the competitors.
Semrush provides the Organic Research Tool that helps you in identifying your competitors. Click on the “Organic Research” from the left sidebar, enter your domain and search it. Once the results display, switch to the “Competitors” tab to see the competing domain names. This means that these domains are against your domain in the top 20 Google search results for common keywords.
The tool shows multiple key metrics for all competing domains such as:
- Competition level
- Common keywords
- SE keywords
- Paid keywords
Once you identify your competitors, then start by analyzing their websites, especially identifying those pages that get the highest traffic from search results.
These top performance pages help you in getting better keyword ideas because these keywords are worked and ranked for your competitors and also generate the highest traffic. Furthermore, you should create and structure your content in a better way than competitors.
By implementing this technique, you can generate the highest traffic from search results to your website. Thus you can use Semrush’s tools to improve SEO.
3. Get Better Content Ideas
For getting the content ideas, Semrush’s Topic Research tool comes in handy. The tool provides all the data that you need for writing the winning content.
To get content ideas, go through this sequence.
Login to Semrush > Content Marketing > Topic Research
Enter the topic or website address (your or competitor’s domain) in the Search Bar of the tool, set up the location (country, region, and city). Next, click “Get Content Ideas“. Then will display the content ideas. There’re two main tabs namely Content Ideas and Favorite Ideas.
The content Ideas tab is organized into four subtabs such as:
- Mind map
Semrush’s Topic Research tool provides comprehensive information of a topic or phrase that have been searched, including:
- Related Subtopics
- Top Headlines
- Top Interesting Questions
- Related Searches
By clicking on any content idea, you will get more in-depth details about that.
4. Keywords’ Position Tracking in SERPs
To always stay your content on SERPs, you have to track your websites’ keywords position ranking. You can easily do it through Semrush’s “Position Tracking Tool“.
It allows saving the project, click the “Position Tracking” from the left sidebar, set up the project (enter the domain name, location, device types, and keywords that you want to rank for and to track the positions of).
Once you save the project, it will show three important matrics for all keywords that have been added to the project such as:
- Estimated traffic
We recommend that always check that project (position tracking data) to improve your website SEO.
5. Identify New Link Building Opportunities, Reclaim Lost Backlinks and Identify & Disavow Toxic Backlinks
Backlinks are a very important part of SEO. Therefore you have to obtain new backlinks, reclaim your lost backlinks and disavow the toxic backlinks.
- Identify New Link-Building Opportunities
With Semrush’s Backlink Gap Tool, you can identify new link-building opportunities and also obtain backlinks from referring domains.
To identify new link-building opportunities, click Backlink Gap from the left navigation menu, enter your domain name + competing domains (up to 4) and then click “Find Prospects” to populate the data.
Once the results show, you will see a list of referring domains that point to your competitors’ websites but not to yours. So these domains could be your next target for backlinks.
Also, you will notice the ratio of backlinks that how many backlinks your website and competitors’ websites have got from these domains.
- Reclaim Your Lost Backlinks
Imagine that some of the backlinks have disappeared, so you have to reclaim them. To reclaim the lost backlinks, firstly you have to identify the lost backlinks.
And you can easily identify these lost backlinks with a few clicks using Semrush’s Backlink Analytics tool.
Click “Backlink Analytics” from the left navigation, insert your domain and then click “Search” to populate backlinks data. Once the results show, switch to the Backlinks tab, scroll down, select the “Lost” and then apply the “Follow” filter.
Finally, you will see the lost backlinks.
Get in touch with these domains’ owners to reclaim your lost backlinks.
- Identify and Disavow Toxic Backlinks
Toxic backlinks are hurtful that decrease your website’s SEO score. Therefore you have to disavow them immediately.
In the first step, you have to identify the Toxic backlinks.
Follow the sequence.
Backlink Audit (from the left navigation menu) > Create Project > Set up the project
Once you set up the project, you will see the project in the Backlink Audit tool’s dashboard. Open the project, switch to Audit Tab, there you will see the toxic backlinks in the Audit tab. There you have to move the toxic backlinks to Disavow tab. To move the toxic links to Disavow tab, click the “Delete” button adjacent to the backlinks and then the “To Disavow” button from the drop-down menu.
Next, go to the “Disavow” tab to create a TXT file for uploading to Google Disavow Tool. Hit the “Export to TXT” button to download the file.
Upload the TXT file, and then submit it.
By doing this, you will disavow the spammy backlinks and improve your SEO.
6. Site Audit
Semrush provides a tool called Site Audit that helps to improve the SEO of the website. It let you identify the critical issues on your website and additionally gives guides and instructions to fix these problems.
Semrush divided the top problems and issues into three categories such as:
To identify the errors, warnings, and notices, click “Site Audit” from the left navigation menu. Next, enter your domain. Then it will populate the data to find the issues of the website. Once the process is complete, you will see these metrics.
- Site Health Score
- Notices, Thematic Reports
- Crawled Pages Reports
- Top Three Issues
By fixing the issues, you will boost and improve the SEO of your website.
7. Create a Great piece of Content
Make sure that the content you create is high quality and also SEO-friendly. So we highly recommend using Semrush’s SEO Content Template.
This tool provides top suggestions for your target keywords to create quality & SEO-friendly content and these suggestions are based on Google’s top 10 SERPs insights.
Navigate to this sequence.
SEO Content Template (from left sidebar)> Enter keywords (that you want to rank for) > Search (it).
Once a template of suggestions displayed, you will see these elements.
- Semantically Related Keywords
- Readability Status
- Text Length
- Backlinks (targeting Referring Domains for Backlinks)
So you should keep in mind these suggestions while you create content for that keywords.
- Can I use Semrush for free?
Yes, Semrush provides a 7-day free trial of the PRO and GURU plan for new users. With the Semrush free trial, you get access to PRO Plan (value $119.95) or GURU plan (value $229.95/mo)
- What is Semrush used for?
Semrush is a great SEO platform that helps all digital marketers, agencies, brands, and companies to improve their online businesses’ SEO. Semrush is especially used for SEO but also used for content marketing, social media marketing, and advertising too.
- Why we should use Semrush?
Every digital marketer needs Semrush because it provides 50+ SEO tools. Semrush lets you enjoy keyword research, link building, competitive analysis, domain analysis, position tracking, and more tools. Although these SEO tools are cost-effective.
- Can I export the reports and other data in Semrush?
Yeah, It allows you to export the reports and other data in Semrush. Now Start your FREE TRIAL To improve the SEO of your website.