Do you want to promote your services and products via email marketing?, Do you looking for the best email marketing tool?, Do you want to build an email list? – So this article is for you.
What is Email Marketing?
Email marketing is the type of digital marketing that helps in promoting products, services, content, offers, and events through direct messaging. Along with that, it lets you boost brand awareness.
Brands and businesses can drive traffic to websites, engage the audience, nurture the customers, and generate revenue through email marketing.
For the purpose of email marketing, you need to use an email marketing tool that suits your business requirements and needs.
There are plenty of email marketing tools that can be used for email marketing services such as Constant Contact, Mailchimp and etc.
In this article, we will talk about the Constant Contact email marketing tool, and how to build an email list using Constant Contact?
Constant Contact is a popular email marketing platform that is used worldwide due to easy to use interface, 2 months free trial, and many other helpful features.
In addition, Constant Constant offers website building, boosting brand awareness on social media, creating eCommerce stores, and generating leads and sales through Google Ads.
Why Constant Contact is Best for you?
As you know that a lot of email marketing tools are available, so why you should go with Constant Contact?
Constant Contact offers a 2-month free trial for new users and this is the long period free trial that doesn’t offer any other email marketing tool.
New users can take advantage of basic features and for additional features, they need to upgrade to the paid version, which lets using all features of Constant Contact.
Therefore, if you are new to email marketing, then you should take advantage of the free trial.
Otherwise, you should use the paid version to exclusively send emails to your audience and customers.
Constant Contact is easy to use email marketing platform that doesn’t need any special knowledge.
- Beautiful Templates and Themes
Constant Contact’s email marketing tool comes with hundreds of themes and templates that you can design for your email campaign. Just drag & drop elements and put your business message that you want to deliver.
The sign-up forms are the best way to gather email address, therefore you need to create the sign-up forms and display them on your website. Also, they look good on desktop, mobile, and tablet.
With Constant Contact, you can create responsive sign-up forms, next copy the sign-up form code, and embed it on your website. Finally, the sign-up forms will display on your website.
Constant comes with tracking real-time results of your email campaign. you can view the following details about your email campaign in real time.
- Number of send emails
- Open rate
- Click rate
- Bounce rate
- Number of sharing the email
- Number of emails reported as spam
14 Powerful Ways to Build Email List with Constant Contact
First things first. You need to build an email list of your audience and customers that interested in your business’s products, services, events, offers & discounts, and exclusive content.
However, Constant Contact is the permission-based platform that lets you connect with those that perform that certain actions on your website.
Therefore, we mention 14 ways to build an email list using Constant Contact.
1. Sign-up Form on your Website
The most efficient way to gather emails is by putting the signup form on your website. Make sure that the signup form is easy to fill up and provides more eases for users to sign up easily.
Constant Contact provides the “Constant Contact Forms plugin” for the WordPress websites that can be used for sign-up forms.
2. Collecting Email Addresses while users join an Event
If your brand presents an event and people signup for the event. There you can also ask for their email addresses to receive useful emails.
3. Collecting Email Addresses at Industry Tradeshows
Besides that, you can collect email addresses at the conference or tradeshow.
4. Collecting Email Addresses from Freinds, Family members, and Colleagues
In starting, you should collect email addresses from friends, family members, and colleagues. They help you to increase the number of email addresses and also take feedbacks from them to improve your services, products, and content.
If you would like, you can ask for their help to spread words about your business. Once they spread words about your business, new users will come to your business website, and if they are interested they will enter their email addresses to get exclusive emails.
5. Offer Valuable Downloadable Files
Another way to build an email list with Constant Contact is by providing free valuable downloadable files.
You should offer the free valuable downloadable files that users need and want.
When the users want to download that files, ask for their email addresses and send the files via their email addresses.
Thus you will get a number of email addresses of your interested users.
6. Face-To-Face Meeting
You can ask for email addresses from relevant industry people while you meet them face-to-face. There is more chance to build your email list.
7. Sign up using Mobile Phones
When you building an email list, don’t ignore mobile phones. You should make the sign-up process easy for customers and the audience to easily sign up using mobile phones.
Constant Contact’s Text-to-Join tool allows gathering email addresses when users send text messages to your business.
8. Collect Email Addresses with the help of Membership Forms
If your brand offers membership forms, then you should ask for email addresses while the users sign up for membership forms.
Keep in mind that you have to encourage and convince them to insert the email addresses to join your mailing list.
9. Lead Generation Landing Page on your Social Media Pages and Profiles
You can create lead generation landing pages that allow users to sign up for your email list. After creating the lead generation landing pages, you have to add the landing pages’ URLs to your social media pages and profiles. Next, you have to motivate your followers and fans to join your email list.
Thus you will build the email list for your blog and website.
10. Facebook Lead Generation Ads
You can collect email addresses by running the Facebook lead generation ads. You have to drive the users to email sign-up forms when you running Facebook lead generation ads.
11. Quality Content and Exclusive Offers
To grab audience’ and customers’ attention and get email addresses, you have to publish quality content and exclusive offers on your website that they cannot find anywhere else. Then the audience will join your mailing list.
12. Pop-up Ad for each Page of your Website
You should display the pop-ups on your website’s pages that let the users insert the email addresses for joining your mailing list.
You can use many types of pop-ups such as timed pop-ups and exit pop-ups.
The timed pop-up is the ad that appears when users spend a certain amount of time.
The exit pop-up appears when users want to leave your website.
Pop-ups are a good way to build an email list for your business.
13. CTA (Email Signup) Value
You have to demonstrate the purpose of your CTA and sign up form. You should use the words that give value to the users such as: “Download the file”, “Exclusive deals”, and “Access”.
These words will help you that users trust your brand and enter their email addresses to get these things.
14. Email Sign Up CTA on your About Us Page
However, you have to set up a CTA button on your about us page, because when the users visit your about us page, probably they are interested in your services and products.
Once you build an email list for your business, the next step is to create an email campaign.
The Constant Contact email marketing platform has a user-friendly interface that helps you to grow your business through email marketing.
The following steps assist you to create and design an email campaign in Constant Contact.
Step 1: Creating Email
The following sequence dictates to start creating an email campaign.
Campaigns tab > Create > Email
Step 2: Choosing Template
Constant Contact provides many templates that you can use for designing your emails campaign. If you want to see how the template is shown on mobile gadgets, click on the “Preview Icon”.
Step 3: Editing Template
After selecting the template, you have to edit and design that template. Click on the template’s thumbnail to start editing and designing that template.
Constant Contact divided the sections of the template into blocks to design and edit the template easily. You can add the text and images via blocks and change the background colors.
Constant Contact lets you set up the email format by dragging and dropping elements.
Constant Contact allows adding text links, social media platforms’ icons, social sharing options, clickable image links, CTAs, and more.
There’s a pencil on the upper-right corner that lets you add the name to your email campaign.
Step 4: Preview Email
Once you design the email, preview it and also send the email test version to your email through the “Check & Preview” dropdown menu at the top of the page.
Step 5: Send Emails
Finally, send the email to your audience and customers to achieve your goals.
How to Schedule and Send an Email in Constant Contact?
You can send the emails immediately otherwise you can schedule them to be sent later.
Follow this sequence to schedule your email.
Campaigns tab > Status dropdown menu (select one of them) > More dropdown menu > Schedule
There you can choose the individual recipients or email list that you want to send your email to.
Next, you have to add the email subject line, form name, choose the email address that the email is being sent from, and reply to the address.
Finally, you have to choose the send now or the schedule.
If you have selected the schedule option, then you have to set the date and time to send the email on.
How to View Analytics in Constant Contact?
Every business needs to view the analytics of its efforts. Most digital platforms provide analytics and insight tools that show your marketing results.
To view the analytics reports in Constant Contact, click on the “Reporting” tab from the top bar menu.
There you can view the “most engaged subject line” and “opens by device”.
Constant Contact helps you to understand the reporting details by providing the tutorials within the reporting tab.
Although, it provides the visual graphs that you can view in the reporting tab.