13 Digital Marketing Terms | 13 Digital Marketing Jargons

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  • Post published:March 5, 2021
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Want to learn about 13 digital marketing terms (digital marketing jargon)? let’s learn them.

Digital marketing has its terms called “Jargon”. The digital marketing Jargons use for specific purposes that are important for digital marketers to know about them.

13 Digital Marketing Terms (Jargons)

Here’s a list of 13 digital marketing terms (jargon) that you must know about them.

13 Digital Marketing Terms  13 Digital Marketing Jargons

#1. CTA And Conversions Rate

The CTA button is also called the “Call To Action” button. It’s used for what do creators want that audience and followers should do.

There’re many CTAs that are most used on the internet including Shop Now, Website Visit, Watch Video, Subscribe, Like, Share, and Comment. 

Choose the CTA button for your page and website based on your business and industry type.
The conversion rate means that someone gets action on your CTA. It shows in the percentage of how many users convert to your CTA. You have to improve your conversion rate as a digital marketer.

For instance, you usually see a subscribe button on youtube which is the CTA. If someone subscribes to the channel, then he converts from viewer to potential viewer (subscriber). 

#2. Engagement Rate

The engagement rate shows in the percentage, it’s used for the likes, shares, and comments. The engagement rate demonstrates the performance of the content published on the internet, It shows that does your content engage the audience and followers?

You can view the engagement rate term in analytics and insight tools including google analytics, Facebook insight tool, Instagram insight tool, etc.

#3. Impression And Reach

Impression Count the number of times a post (video and picture) and the ad have been displayed regardless of whether it has been clicked or not.

Reach  Count the number of people or time who have received your impressions.
Generally, the impression is higher than the reach.

#4. Affinities

Affinities term doesn’t the most used but very important jargon of digital marketing. Affinities are emotional, personal interactions and connections between the brand and consumers. 
Successful digital brands and businesses can access the affinities of consumers.

Trending topics meant viral topics at a particular time. 

You can see trending topics in “google trends” and “Twitter trends“. So visit these websites and see what’s happening in the world right now.

It helps you to create content that could be viral.

#6. Sentiments

Sentiments mean ecstasy, trance, excitement, and exaltation of the audience of the brand and business. You can view the audience’s sentiments on every digital channel including love, like, anger, sadness, happiness, etc emojis.
Additionally, you can know about the audience’s sentiments by reading their comments and messages.

#7. Paid Media

Paid media is one of the most popular Jargon and terms used when a brand pays for another platform and channel to reach their potential audience through publishing the content. 
Most companies and brands use paid media to reach their audience and customers.

#8. Owned Media

Owned media is any property that controls by a brand and business including the website, blogs, social media profiles, and pages. 
Every brand wants to build the owned media that helps to reach the potential audience and customers that are close to purchasing the products and services.

#9. Social Media Influencers

Social media influencers are popular personalities on social media platforms. you can view many influencers on social media platforms. 
Many companies and brands want to promote their services and products through social media influencers by paying them because the audience engages with their content.

#10. Keyword

The keyword is the phrase or sentence that the audience search on the search engines (Google) to reach the content they look for. On the other side, the content creators use that phrases (keywords) in the content they create.

The keyword is an important factor of the SEO ( 13%) that must be used in the content that publishes on the internet. 

Read More: How to find low competition and long-tail keywords?

#11. Meme And Viral

The meme concept is used for funny images with text. Maybe you view some meme pictures on social media platforms.
The viral concept is used for popular content like popular pictures and videos that are popular on the platform at a specific time.

#12. Analytics And Historical Data

The analytics and historical data are the performance and statistical data of the brand and company on the particular digital channel.
This type of data assists to identify the audience and followers and make a good decision for the brand next time. 

13 Digital Marketing Terms | 13 Digital Marketing Jargons

Every digital channel provides comprehensive data of the brand and company page that exist on the platform. For instance Google Analytics, Facebook Insight, LinkedIn Insight, and Instagram Insight tools.

13. CTR (Click Through Rate)

The CTR (Click-Through-Rate) is shown in the percentage. It’s the metric that measures the number of clicks received per number of impressions.

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