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What Is Digital Media? | Digital Media Types | Digital Media Features | Digital Media Examples

Nowadays the digital media have an important role in our day-to-day lives. Digital media is the way that conveys information and entertainment from one person to another person. 
Nowadays the most brands use digital media to promote their businesses, services, and products, boost brand awareness, and etc. 
In this article, you’re going to learn that what’s digital media, the benefits of digital media, and examples of it.

What Is Digital Media?

Digital media refers to audio, photo, video, graphics, or textual content that has been encoded using a computer or smart device and can be transmitted digitally to people.

Exploring The Types Of Digital Media

  • Audio 

Audio is the type of digital media without pictures and videos that most people listen. 

Million people subscribe the digital radio services such as  Spotify, Apple Music, Tidal, Pandora, Sirius, and more.

  • Video

Video is the most popular type of digital media that most people like and watch because of its visual content. 

The biggest video search engine is youtube. Youtube is a google-owned company that provides huge content in video format.  Many internet users watch videos on youtube.

  • Social Media

Social media is the platforms where the users can engage and interact with brands’ content and also with each other. 

The popular social media platforms are Facebook, Youtube, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, Tumblr, Reddit, and more.

  • Advertising

Basically, advertising is the paid media. Many digital platforms and channels allow you to run the ads on the platforms such as Google ads, Facebook ads manager, Twitter and etc.

Digital Media Features

Here’re some features of digital media that can help you more to know about digital media. Digital media have many features, there you will know about the 3 features of digital media.

1. Mass Reach

The 4.66 billion people use digital media and the digital channels allow you to reach them. 
Companies, businesses, and brands can send their messages to billions of people with some steps using digital media. 
Additionally, they can promote their services and products through digital media. 

2. Interaction

Digital media allows that customers and audiences can interact with brands, companies, and businesses via digital media. Although, The audience can give feedbacks live on brands’ published content that helps the brands to improve and develop their services. 

However, the audience and customers can send direct messages to the brands, companies, and businesses. 

3. Target The Specific Audience

The digital channels allow targeting your audience very specifically through paid marketing, Such as to target the audience based on their location, gender, interests, age group, devices, behaviors and etc. 
As a result, you will get great results from paid marketing (ads). 

Digital Media Examples

Now you’re going to know about the examples of digital media including social media, websites, blogs, email marketing platforms, and etc. 

1. Social Media Marketing

Social media marketing is all about marketing and promoting brands, services, and products using social media platforms. 
The social media platforms provide many features such as users can interact with brands, send messages to each other with a variety of content, and more. 
The top social media platforms are Facebook, Youtube, Instagram, Twitter, Linked In, Pinterest, Snapchat, Reddit, Tumblr, TikTok, snack video, and etc.
Most companies and brands use social media platforms to send brands’ messages to the target customers and audience. 
Most social media platforms provide the paid advertisement that companies and brands can take the benefits from them. The social media platforms provide more opportunities to the good target and retarget the potential audience and customers. 
Nowadays it’s becoming more important for every business and brand to build a presence on social media platforms and provide customer and audience support. 

2. Websites

The website is another way to boost brand awareness, promote the products and services, and generate leads and sales for the business. 

There’re many ways to create your own website like you can create your website using wordpress, Wix, and more. For creating the new website, you need the custom domain name and hosting for your website. 

After building the website, there’re many ways to monetize your website traffic such as selling the ads, promoting affiliate products on the website, selling digital products, and more. 

3. Blogs 

Blogs are actually those websites which the audience creates based on their fashion base. 
For writing blogs, I recommend that learn the content writing skills that help you to write very effectively. Many companies write blogs about the services and products that they offer. 
Although by writing quality blogs, you can make the high amount of money such as publishing the ads on your blog site, promoting the affiliate products and services, sponsored content and etc. 

4. Email Marketing

Email marketing is the secret of rapid growth.
Most of the companies send automated emails to relevant users such as blogs newsletters. 
There’re some platforms that provide email marketing services including Mailchimp, constant contact, Sender, HubSpot Email Marketing, Sendinblue, Omnisend, SendPulse, Benchmark Email, MailerLite, Mailjet, and Moosend. 
Most of the email marketing tools provide their free trails, you just have to sign up at the platform and finally send the emails to your audience.
The mailchimp and constant contact are two of the most popular email marketing platforms. 
The constant contact allows you to use the two months free trial and the mailchimp allows you to use the free trial just for one month.
Additionally, these platforms provide more features that help more to digital marketers in email marketing.

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