LinkedIn Marketing Tips & Tricks For Beginners | Guides & Tutorials About LinkedIn Marketing

LinkedIn is a social media platform that is used by professionals. You can share your personal information, career information, expertise, job information, and education information with the world. 
LinkedIn is the public platform where you can share the information which is seeing by many companies.
Linkedin has 706 million active users that’re professional users.  
In this article, I will tell you about LinkedIn marketing tips, tricks, guides, and tutorials.

Why Use LinkedIn?

Now I’m going to tell you some reasons that why you need to use the LinkedIn platform. If you have a company and run the business, then you must use the LinkedIn platform to build your presence on LinkedIn.
  • Largest B2B Platform
The largest platform for B2B(Bussiness to Bussiness) is LinkedIn. If you want to do business, then LinkedIn is a very good platform for you. Also, it’s the business-to-consumer platform too, as the largest B2B platform You should use it.
  • Finding The Experts
LinkedIn gives a feature of jobs that allows you to post your jobs and you can find good employers for your company. Also, you can use the filters too in LinkedIn that help to find well-experienced employers.
  • Getting Jobs
Many companies post their jobs on LinkedIn. If you looking for jobs, you can apply for them. Also, you can get a great job through the LinkedIn platform.
  • Leads And Sales
You can generate leads and sales through the LinkedIn platform’s features and tools.
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Now you are going to learn marketing on LinkedIn, Also important things in LinkedIn marketing. These things will help you to promote your brand, services, and products.

What Is LinkedIn Marketing?

LinkedIn marketing is the process to make connections, promote content, generate leads, increase brand awareness, business relationships, partnerships, marketing business, and drive traffic to websites and blogs.

LinkedIn Marketing Best Practices

By using the LinkedIn social media platform, you can drive traffic to your website, generate new leads, improve brand awareness, and share content with professionals and experts.

LinkedIn Marketing Tips And Tricks

1. Build Your Profile On LinkedIn

The first thing that you have to do on LinkedIn is building your profile. The building of a profile on LinkedIn is very important because the companies and recruiters are viewing profiles to find expert employers. 
So the following things you have to do to build your profile on LinkedIn.
  • Share Your Information
I suggest that use your real name on the Linkedin platform. Although, share more valuable information about you on the Linkedin platform.
  • Add Your Profile Photo
Add your professional picture to your LinkedIn profile. 
  • Career Information
You have to Give the information on LinkedIn about your career and industry, that what’s your career and what’s your accomplishment in this career?
  • Jobs Information
Also, give the information about your jobs. That what do you do or what’s your job? Where do you do the job? –  Also, give more information about the jobs.
  • Education 
I must suggest you that give the information about your education. 
For adding the education information, you have to answer the following questions.
  1. What’s your education level?
  2. Where do you get the education?
  3. from which school, college, and university you graduated?
  • Make More Connections & Friendship
You have to make more and more connections relevant to your niche and industry. The connection on LinkedIn is like a Facebook friendship. 
  • Add Certificate
If you have the certificates, then you should upload them to your LinkedIn profile. Because the certificate helps you to get a good job.

2. Create The LinkedIn Page

After building a profile, next you have to create a LinkedIn page for the website, brand, products, and services. In addition, publish the information about the page that which type of content and information you will share on this LinkedIn page.
  • Articles
I recommend you that write the article with quality for your LinkedIn page. Then, the users will follow your LinkedIn page.
  • Hashtags
When you post on LinkedIn, you must use hashtags related to your post. There’re many platforms that provide hashtags including Twitter trends and trends24.

3. Join LinkedIn Groups

LinkedIn has the groups too as we can see the Facebook groups. So join these groups related to your category and niche. 
The LinkedIn groups have a good engagement rate because the LinkedIn groups have a lot of members. Also, share your LinkedIn page posts in these groups, then your LinkedIn pages will grow.

4. Share LinkedIn Profile And Page On Other Platforms

You have to share your LinkedIn profile and page on the other platforms to gain more followers.

5. Share Your Blogs On LinkedIn

The LinkedIn platform is the best place for generating website traffic. Add your website URL to your LinkedIn page too. 
Although when you have published the content on your website, then you have to share it on your LinkedIn page too. Next share this post from your LinkedIn page to your LinkedIn profile. 
Although, share this post from the LinkedIn page into groups that you have joined. Then your organic reach will increase. After that, you will drive traffic to the website.

6. Leads

You can generate leads in two ways on LinkedIn. The first way to generate leads is that search on the LinkedIn platform, use filters to find the users that have an interest in your products and services. 
The second way to generate leads is that LinkedIn provides you a tool, that will help you to find the leads. 

7. Customize Your Public Profile URL

Generally, LinkedIn creates automatically a profile URL But allows you to customize it as you want. 
You have to customize your public profile URL. Just click on ” View Profile “, There you will view it at the right sidebar to edit your profile URL, Then edit it. 
I suggest that use your name or company name in the profile URL. 

8. Add A Professional Background Photo

Next, you have to add a professional background photo to looks your account more professional. LinkedIn recommends the 1584 × 390 pixels size for the background photo. 

9. Add A Profinder Badge

The Profinder badge use to identify the freelancers. Freelancers can show their skills, expertise, and recommendations. If you’re a freelancer, Then use the Profinder badge on your LinkedIn profile.

10. Optimize Your Profile For SEO

SEO is not only important in search engines, but you also need to SEO on social media platforms too. you should optimize your profile for search results that users find you. 
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11. Use Open Profile To Send Messages To Users Who Are Connected With You.

By using the open profile, you can send messages to those who are not connected with you. 
You can use the open profile feature in premium LinkedIn, The LinkedIn platform provides a one-month free trial of the premium LinkedIn. 
By joining the LinkedIn premium, you can access many other features and tools including learning courses, leads generator tools, and more. 

12. Check Out “Who’s Viewed Your Profile?”

In the LinkedIn platform, when the user views your profile, LinkedIn sends notifications about that who is viewed your profile. You should know about the audience, leads, and members that are viewing your profile. 

13. Customize Your Network

If you want to build a professional network, then you should customize your connections. 
You should also make valuable and industry-related connections. 

14. Create Your Own LinkedIn Group

If you can manage the group, then create your own group that can help to share your content,  increase brand awareness, build product or service credibility and drive traffic to your blog and website. 
The one benefit of creating the LinkedIn group that I like the most is that you can contact the group members that are not connected with you. 

15. Mentions Or Tags

LinkedIn provides the ability of tagging. When you tag or mention someone, It is a link to his/her profile and LinkedIn alerts him/her that a user tags you. 

16. Post Company Status Update

However, Share content on your page and profile regularly to engage the followers and connections.

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