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How To Make An Instagram Marketing Strategy? | 11 Powerful Instagram Marketing Tips

Instagram is the social media platform that is used by 1.047 billion users. Instagram is a Facebook-owned company. Instagram is the picture and video sharing platform where people share their photos and videos. 

There are influencers on Instagram. Influencers mean Popular and celebrity people on the Instagram platform. The companies paid for them to promote their products and services on their profiles. Because users engage with social media influencers’ content.

Why Market On Instagram?

Instagram is a visual content-sharing platform. If you have a company and business that benefits from design, photos, and videos, Then Instagram is the best place for your business and company. 
The latest statistics data shows that more than 25 million businesses use Instagram for marketing their services and products. 

How To Make An Instagram Marketing Strategy?

There’s a big mistake that many businesses do which is not having the proper marketing strategy. A good marketing strategy helps you to get succeed in your business. 
Instagram is a little different from other social media platforms, You have to build a specific marketing strategy. By implementing the following steps. you can make your Instagram strategy.

1. Set Your Goals For Instagram

First of all, in Instagram marketing, you have to set up your smart goals that why you use Instagram for your business. Maybe you have different goals, like sell your services and products, post to engage your audience, boost your brand awareness, and more.
Make sure that you must have SMART goals for Instagram marketing. 

2. Identify Your Target Audience 

Next, you have to identify the target audience that you want to reach or sell your products and services to them. You can also identify your audience by analyzing your competitor’s audience and followers.

3. A Competitive Analysis

After identifying the audience, next, you have to do a competitive analysis that which type of content your competitors publish on Instagram. If you are already familiar with your competitors, then analyze their Instagram profiles ( what they post? who is their audience? etc). 
If you don’t know about your competitors, then search-relevant hashtags, phrases, or keywords in Instagram search browsing. Especially check the account section of search results, there you will find your competitors. Then start by analyzing their profiles.  

4. Content Publishing Calendar

A social media marketer has many challenges to managing all social media platforms. For this purpose, you have to create a content-sharing calendar. 
A content-sharing calendar helps you to achieve your goals in the specific period of time. However, You should check the best time for publishing the content to get the good engagement rate. 

5. Build A Consistent Brand On Instagram

If you sharing random content on your Instagram, it’s possible that you lose your followers and audience. You should build a consistent brand on Instagram. 

6. Grow Your Audience Follower Base

Every Instagram marketer wants to get more followers. For this purpose, they have to post and publish unique and quality content on their Instagram profiles.
Keep in mind that purchasing followers is not a good idea, Because they are not actives users and they won’t engage with the content that you publish.
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11 Powerful Instagram Marketing Tips 2021 | RealBSG

11 Powerful Instagram Marketing Tips

After creating the Instagram marketing strategy, now I want to share 10 powerful tips and tricks that can help you to maximize your reach. 

1. Instagram Profile Bio

Instagram allows you to write a bio for your Instagram profile (150 max characters). You should write a strong profile bio that gives information about your business, who are you, and why users follow your profile. Also, you can add the latest URLs related to the newest post and emojis in your profile bio.
For adding the URLs, I recommend the short your URLs and track them that how many users click on them.

2. Convert Your Instagram Personal Account Into A Business Account

When you create the Instagram account, Your account is a personal account by default, But you have to convert your Instagram personal account into a business account?
Read More: ➶➶ How to convert the Instagram personal account into a business account?

3. How To Connect An Instagram Business Account With Your Facebook Page?

After converting an Instagram account into a business account, you are eligible to connect an Instagram account with a business account.
Read More: How to connect the Instagram profile with the Facebook page?

4. Videos

Instagram is a Facebook-owned company that allows you to publish videos on your Instagram profile. You can upload the downloaded videos, But I suggest that create your own videos, Shoot your videos,  and then edit them. 
There are many ways to edit your videos, You can edit your videos in offline software including Camtasia, Adobe premiere pro, Filmora, Cyberlink power director, and more. You can also edit your videos on websites like adobe.spark.com.  

5. IGTV

IGTV (also called Instagram tv ) is the videos that publish on Instagram. You can watch these videos on the Instagram app and IGTV app. IGTV is the uploaded videos that users can watch.
Read More: ➶➶ How To Increase Followers On Instagram?

6. Hashtags

Basically, the hashtag is the link to a  keyword or phrase. It starts with a special character called hash (#). On the Instagram platform, there is much content that uploads on daily basis. 
The statistics data shows that 95 million photos are uploads on daily basis. For that much content, The hashtags come in handy.
By using the relevant hashtags, you can improve and boost your organic reach. You can use the 30 hashtags per post. 

  • How To Find The Hashtags?

Twitter Trends: Go to Twitter and look for Twitter trends, there you will find the trendiest hashtags.
Trends24: Go to this website that provides popular hashtags.
Allhashtags.com: Go to this website to find the hashtags.
Besthashtag.com: Although, go to this website and search about the relevant hashtags. Copy the hashtags and then paste them into your posts.

7. Stories And Add URLs

Every day upload the stories and add a link to them. The Instagram story is another way to boost and increase your organic reach naturally. if you have 10K followers on your Instagram account then you are eligible to share the direct link in your stories. 

If you don’t have the 10K followers then you should add your IGTV video and paste your URL in IGTV.

8. Copywriting

If you have a business that sells the products and services and you want to generate leads and sales on social media platforms, Then you must use copywriting. 
Social media is all about copywriting. For selling your and others’ products and services you have to learn copywriting skills.
Copywriting is an art that is necessary for selling services and products to clients and customers.

9. Emojis 

Nowadays the emojis are trending on social media platforms. Use the emojis in your posts to engage your audience.

  • How To Find The Emojis? 

To find the emojis you have to go the  emojypedia.org. there you will find the emojis that you can use on social media platforms. You have to copy and paste them into your Instagram posts.

10. Instagram Ads

By using Instagram, you can boost your brand awareness, generate leads and sales, grow your followers base, and more. 
You can run ads on the Instagram platform too. You can run ads on the Instagram through Facebook ads manager.

11. Website Traffic

By using the Instagram platform, you can drive traffic to your website and blog. Update your link in your profile bio.

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