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11 Powerful Digital Marketing Tools | Guides And Tutorials For Beginners

The digital marketing tools provide you the opportunities to move your digital marketing strategy to the next level. Digital marketing tools help you to do your job properly and effectively. 

10 Digital Marketing Tools

  • Facebook insight tool
  • LinkedIn
  • Instagram
  • Twitter
  • YouTube Studio
  • Google AdWords
  • Google AdSense
  • Blogger
  • Taboola
  • Mailchimp
  • Constant Contact

1. Facebook Insight Tool

The Facebook insight tool is one of the digital marketing tools. The Facebook insight tool provides the comprehensive data of the Facebook page including the page likes, post likes, comments, shares, audience (location, gender, age groups, interests, behaviors)  organic reach, paid reach, total reach, and engagement rate. 

This data helps you to identify your target audience. The next time you can use this data for Facebook advertising to target your audience specifically. As a result, you will get good results from Facebook advertising.

If you are well experienced in facebook insight, you can offer and sell your services on the internet especially on freelance websites. In this type of project, the client wants to analyze its Facebook page insight and make a comprehensive report of it. After delivering the project, the client will pay you. 

2. LinkedIn

Professional people use the LinkedIn platform. Linkedin is B2B (business to business) and also B2C (business to consumer) platform. 
Linkedin is will known for jobs, the companies and brands post their jobs and the relevant industry users apply for jobs.
But keep in mind that before applying for the job, you must build your LinkedIn profile to look professional.
LinkedIn provides the premium LinkedIn that includes more tools and features such as direct messages to those users who are not connected with you, LinkedIn learning (include16,000 courses), and viewing your profile visitors. 
Most companies and brands use LinkedIn to improve brand recognition, drive traffic to the website, generate leads and sales, engage and interact with the customers and audience. 
LinkedIn is a good tool to connect and interact with companies and brands. 

3. Instagram

Another tool of digital marketing is Instagram. Instagram is acquired by Facebook and is now a Facebook-owned company. 

Instagram is a visual content sharing platform that uses by 1.047 billion active users. 

One thing that’s unique on Instagram is “Influencers”. Generally, the influencers are the popular personalities that users like them. 

Many companies and brands want to promote their brands, services, and products through Instagram influencers. In return, they pay for them.

As you know that Instagram is a Facebook-owned company, it allows you to run the ads on both Facebook and Instagram simultaneously when your Instagram account has connected with the Facebook page. You can run the ads through the Facebook ads manager.

You can use the hashtags to reach the relevant audience and increase the organic reach. The best way of finding the hashtags is twitter trends that provide the trendiest and powerful hashtags that you can use in your Instagram posts. 

4. Twitter

Twitter is one of the most popular social media platforms used by 500 million active users. Twitter is most used by politicians and celebrities. 

Twitter is a text-oriented platform that allows you to write your tweet in 280 characters. Additionally, Twitter allows you to write the 1000 characters description for the tweet. 

Twitter is popular for trends that provide the trendiest hashtags. It allows you to view the trendiest hashtags based on the location. 

Using the relevant hashtags helps you to increase your organic reach. don’t overwhelm using the Twitter hashtags. If you use more hashtags, it could decrease your engagement rate.

Although, Twitter allows you to reach your potential customers and audience through the Twitter ad campaign. As a result, you will get great results from the Twitter ad campaign.

5. YouTube Studio

Youtube is the social media platform acquired by Google and now it’s the biggest video sharing platform. 
You can view many videos uploaded by the channels and in return, the channels earn the money by publishing the ads on their videos.
Youtube studio is the digital marketing tool that allows to upload videos and in return, earn the money. 
The youtube has some requirements for monetizing the youtube channel that’re completing the 4000 hours watch time and 1000 subscribers on the youtube channel. Although, you have to keep in mind the youtube partner program’s guidelines and instructions. 
After completing the requirements, you have to apply for the youtube monetization program, It will review your channel and if eligible then it will give you the approval. 
Thus, you will earn the money through the youtube monetization program.

6. Google AdWords 

Google AdWords is the Google product that uses for showing the ads on search result pages and websites. It provides you the more opportunities to run different types of ads like search ads, display ads, video ads, shopping ads and etc.

Google AdWords allows you to target your audience very effectively.

Most of the companies and brands use Google AdWords to reach their target audience and as a result, they receive good results. 

Many affiliates run the ads on search engine result pages and websites for generating qualified sales. 

7. Google AdSense

Google AdSense is the Google product that provides the ads publishing services. It allows to earn the money by publishing the ads on the website. 

Many digital marketers earn the money through Google Adsense. 
Keep in mind that it has some rules and criteria for monetizing the website. When you follow all the instructions and guides that recommend by it, then you can get approval to monetize the website. 

8. Blogger

As you’re reading about the popular tool of digital marketing, the blogger is one of them that provides blogging services. 
Many content writers use the blogger because it provides the free domain name (yourblogname.blogspot.com) and Webhosting.
You can also connect the custom domain with it.

9. Taboola

Taboola is a digital company based in New York City. Taboola platform is founded in 2007 by Adam Singolda. The Taboola platform is mostly known for native advertising.

The Taboola platform allows you to run the ads campaign only for $10 a day. You can drive a large number of clicks and traffic to your website through Taboola ads.

10. Mailchimp

Basically, MailChimp provides email marketing services. Email marketing is a very important part of digital marketing. 
MailChimp allows you to use the one-month free trial of the email marketing tools. The free trial has some limitations, to remove the limitations, you have to purchase the service.
Then, you can send unlimited emails to your audience, leads, and customers. You can increase your e-commerce revenue via email marketing.  
You have to build the email list to send them the newsletters, products & services promotion emails, and etc.

11. Constant Contact

Constant contact is another email marketing platform that is most used by bloggers, agencies, and brands. 

The amazing is that you can use the constant contact platform’s free trial for 60 days at no charge. They allow interaction with the audience and customers through emails and marketing automation. 

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